Precision ML: The Newest Approach to HCP Marketing

Evidence-based Physician Engagement on the Lifecom Scientia Therapy Initiation and Persistence Platform will transform your approach to healthcare marketing.

Deliver clinically contextual information within the EHR with a predictive digital engagement solution. Help HCPs identify and qualify patients for therapy, and understand patient access for their patients, in real-time.

Break free from healthcare marketing campaigns that rely on old real-world data (RWD) application methodologies. Our approach applies a precision engagement method to deliver EHR messaging based on the care milestones happening in the present.

We leverage deidentified third-party real-world data sets to infer what is happening in real-time at the point-of-care and deliver contextual information from life sciences to healthcare professionals (HCPs).

Our solution identifies HCPs who are treating patients who are qualified for your therapy, today. You can assist them in the timely identification of patients, raise awareness of patient access pathways, and help to identify early indicators of non-adherence among their patients.

Evidence-based Physician Engagement enables you to deliver immediately actionable information that drives outcomes, because you can be confident that the HCP has a current patient that will benefit.

The Smartest Patient-First Approach

Our patent-pending precision ml technology is the backbone of our Evidence-based Physician Engagement solution. It’s the only approach that’s truly rooted in the patient journey, not past behavior. We leverage real-time care encounters to identify a future need.

The Nuances of Your Patient Journey- Applied

Our novel approach to HCP identification is rooted in your brand’s patient journey. It uses patient characteristics like disease progression and coverage information to identify current needs among the patient populations of HCPs. This approach enables the real-time execution of personalized HCP engagement programs based on the current demographics, disease, and care milestones of their specific patients.

Learn how Evidence-based Physician Engagement puts everything within your reach by leveraging a precision engagement approach:

  • Help HCPs identify and engage brand-eligible and hard-to-find patients
  • Make sure HCPs receive communication at appropriate times
  • Offer personalized messaging relevant to the needs of both the HCP and the patient
  • Deliver information in a topical, accessible format
  • Narrow your focus and make optimal use of your marketing resources

Schedule a consultation to find out how AI can be leveraged at the point-of-care to help your brand